[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.seosites.cz\/google-spousti-strategii-smart-biddingu-pro-maximalizaci-hodnoty-prevodu\/#Article","mainEntityOfPage":"https:\/\/www.seosites.cz\/google-spousti-strategii-smart-biddingu-pro-maximalizaci-hodnoty-prevodu\/","headline":"Google spou\u0161t\u00ed strategii Smart biddingu pro maximalizaci hodnoty p\u0159evod\u016f","name":"Google spou\u0161t\u00ed strategii Smart biddingu pro maximalizaci hodnoty p\u0159evod\u016f","description":"Nejnov\u011bj\u0161\u00ed strategie Smart Bidding v GOogle Ads lineupu, maximalizace hodnoty p\u0159evodu, je nyn\u00ed dostupn\u00e1 pro v\u0161echny kampan\u011b v GOogle Vyhled\u00e1v\u00e1n\u00ed.   Nejprve byla tato strategie ozn\u00e1mena na GOogle Marketing Live (GML) v kv\u011btnu, maximalizace hodnoty p\u0159evodu m\u00ed\u0159\u00ed na optimalizaci pro co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed hodnotu p\u0159evodu v r\u00e1mci va\u0161eho rozpo\u010dtu.   Stejn\u011b jako je to s maximalizac\u00ed p\u0159evod\u016f, bude se tato […]","datePublished":"2020-02-13","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.seosites.cz\/author\/#Person","name":"seosites.cz\n","url":"https:\/\/www.seosites.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/591310831c6f562dead2685065c7bfb166baf64da6e0332ad9d0a2e9c6c14446?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/591310831c6f562dead2685065c7bfb166baf64da6e0332ad9d0a2e9c6c14446?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"seosites.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.seosites.cz\/google-spousti-strategii-smart-biddingu-pro-maximalizaci-hodnoty-prevodu\/","wordCount":432,"articleBody":"Nejnov\u011bj\u0161\u00ed strategie Smart Bidding v GOogle Ads lineupu, maximalizace hodnoty p\u0159evodu, je nyn\u00ed dostupn\u00e1 pro v\u0161echny kampan\u011b v GOogle Vyhled\u00e1v\u00e1n\u00ed. Nejprve byla tato strategie ozn\u00e1mena na GOogle Marketing Live (GML) v kv\u011btnu, maximalizace hodnoty p\u0159evodu m\u00ed\u0159\u00ed na optimalizaci pro co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed hodnotu p\u0159evodu v r\u00e1mci va\u0161eho rozpo\u010dtu. Stejn\u011b jako je to s maximalizac\u00ed p\u0159evod\u016f, bude se tato strategie sna\u017eit utr\u00e1cet v\u00e1\u0161 rozpo\u010det, tak\u017ee jej nastavte podle toho. Av\u0161ak v\u0161iml jsem si, \u017ee kdy\u017e kampa\u0148, kter\u00e1 utr\u00e1c\u00ed p\u0159\u00edli\u0161 m\u00e1lo ze sv\u00e9ho denn\u00edho rozpo\u010dtu, v pr\u016fm\u011bru, Google uk\u00e1\u017ee mo\u017enost sn\u00ed\u017eit v\u00e1\u0161 denn\u00ed rozpo\u010det na z\u00e1klad\u011b va\u0161\u00ed skute\u010dn\u00e9 pr\u016fm\u011brn\u00e9 denn\u00ed \u00fatraty. GOogle tak\u00e9 uv\u00e1d\u00ed, \u017ee maximalizace hodnoty p\u0159evod\u016f pou\u017e\u00edv\u00e1 zejm\u00e9na historicka data kampan\u00ed a tak\u00e9 kontextu\u00e1ln\u00ed sign\u00e1ly vyhled\u00e1vaj\u00edc\u00edho k ur\u010den\u00ed „optim\u00e1ln\u00edho CPC p\u0159\u00edhozu“ b\u011bhem aukce. Abyste mohli pou\u017e\u00edt \u010di otestovat strategii maximalizace hodnoty p\u0159evodu, budete muset pou\u017e\u00edt hodnoty specifick\u00e9 pro transakce nebo budete muset nastavit hodnoty p\u0159evod\u016f pro r\u016fzn\u00e9 typy p\u0159evod\u016f, pro kter\u00e9 optimalizujete ze str\u00e1nky Conversion page pod N\u00e1stroji.  Pravidla pro hodnoty p\u0159evod\u016f se je\u0161t\u011b objev\u00ed.  Google n\u00e1s tak\u00e9 po\u0161k\u00e1dlil s pravidly hodnot p\u0159evod\u016f na sv\u00e9m GML, aby dal inzerent\u016fm daleko v\u011bt\u0161\u00ed flexibilitu v p\u0159id\u011blov\u00e1n\u00ed hodnoty akc\u00edm p\u0159evod\u016f. Kdy\u017e dojde na dostupnost, pravidla mohou b\u00fdt nastavena na z\u00e1klad\u011b charakteristik, jako je lokace, za\u0159\u00edzen\u00ed a obecenstvo. Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat.  Jak jsme ji\u017e podotkli v kv\u011btnu, manu\u00e1ln\u00ed p\u0159ihazov\u00e1n\u00ed je st\u00e1le dostupn\u00e9 v Google, av\u0161ak je z velk\u00e9 \u010d\u00e1sti nepodporov\u00e1no a chyb\u00ed ji n\u011bkter\u00e9 mo\u017enosti. S proliferac\u00ed strategi\u00ed smart bidding, je velice d\u016fle\u017eit\u00e9 ch\u00e1pat, jak je ka\u017ed\u00e1 strategie navr\u017eena pro sv\u00e9 fungov\u00e1n\u00ed a kter\u00e9 c\u00edle, nastaven\u00ed a metriky se nejl\u00e9pe hod\u00ed k ostatn\u00edm. Nap\u0159\u00edklad GOogle poznamen\u00e1v\u00e1, \u017ee pokud se mus\u00edte trochu vr\u00e1tit a slevit z c\u00edl\u016f utr\u00e1cen\u00ed, mo\u017en\u00e1 byste cht\u011bli nastavit va\u0161e c\u00edlen\u00e9 ROAS se strategi\u00ed, nebo\u0165 ch\u00e1p\u00e1n\u00ed, jak se c\u00edl\u00ed, m\u016f\u017ee ovlivnit optimalizaci.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (61 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google spou\u0161t\u00ed strategii Smart biddingu pro maximalizaci hodnoty p\u0159evod\u016f","item":"https:\/\/www.seosites.cz\/google-spousti-strategii-smart-biddingu-pro-maximalizaci-hodnoty-prevodu\/#breadcrumbitem"}]}]